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Mercately
Mercately provides a CRM platform with official WhatsApp integration, enabling businesses to streamline customer engagement and boost sales. The solution integrates seamlessly with popular apps like HubSpot, MercadoLibre, Facebook, and Instagram, centralizing communications and enhancing customer service. Its tools support automated messaging, conversation management, and notification services, optimizing customer interactions and operational efficiency.
Investment Thesis
Mercately provides a SaaS solution for SMBs that assists them in selling via WhatsApp by managing all backend processes. Typically, e-commerce scales with personnel to cover manual processes and serve an increasing number of customers as the business grows. With Mercately, SMBs can connect to this solution with just a few clicks. They do not need developers or highly technical personnel to implement the product. The roadmap includes, in addition to connections with logistic providers, having a conversational AI module to handle sales inquiries or customer support requirements.
