Leal
Leal is an SaaS rewards platform for businesses with over 4 million registered users, combining business analytics, CRM, and point-of-sale systems integration to enable merchants to grow their business and communicate effectively with customers. For users, Leal brings together multiple loyalty programs in a single app, helping them save and access financial services.
Investment Thesis
LatAm is the fastest growing e-commerce market in the world, but local merchants lack the adequate tools to retain and market to customers, as well as to offer them financial products. Leal is the leading rewards and customer engagement platform in the region for brands and retailers with over 4 million active users who can save money on their everyday spend, while brands/retailers get more visibility on their marketing expenditure.
