Agriculture, which represents near 70% of total freshwater consumption, faces challenges to guarantee food availability for the entire LatAm population, which is expected to reach 9,000 million in 30 years. Additionally, the region is particularly susceptible to climate change including a significant expected reduction in precipitation in its arid and semi-arid zones. Additionally, there is increasing focus on water use in the industrial and technology industries, resulting in a wave of net-zero pledges for water. The total market opportunity for Kilimo will reach $10B annually by 2030, and regulatory pressures around water conservation and the climate crisis will be key in growing the market.